Written by: Antonio Velarde
It’s not everyday where one gets an opportunity to participate in a film. I’m not talking about just any film. This truly captivates the future of cinema. Surprisingly, I was lucky enough to take part in this project working amongst a creative group of individuals. Despite the amount of spontaneity at that moment in time, it was nothing short of pure bliss. Talk about a moment worth adding to the books.
#QTY- what is that, you may ask (if you follow me on the ‘gram and have seen it before- click here to find me btw). Quantity Cinema (QTY) is a Toronto-based production company led by director Isiah Medina and producer Matthias Mushinski. In pursuit of the new, QTY insists on cinema as a form of thought, as a way of locating the eternal in the old by rethinking the cut as more than a film-based category.
Upon reading a thing or two about them, I’m confident you know what they’re all about and you cannot wait for what’s next. So let’s move onto the exciting part- the content. Sit back and relax, crank up your volume and listen to the words that will lead your mind into a realm of discovery and provocative thoughts.
Below are some key notes from the director himself which I advise you to keep in mind while viewing.
1. The title comes from a movie from 1896 called Démolition d’un mur by Louis Lumière. You see it in the gray iMessage box briefly before the gray flickers with the blue. It’s the first time reverse motion was used in cinema. Before the reverse, cinema is still just an extension of painting. If cinema can do documentary, it documents that there are reversals in reality itself. This is the connection of cinema to the real.
2. And there are reversals in what we documented: a reversal where there is a primacy on the pricing process over value, a thinking of fashion as social fabric that mobilizes the distinction between the present future and the future present, a reversal where texting becomes pure color communicating nothing, or we hear Fichte’s laughter at the idea that air and light must exist before our moral activities…
3. Demolition of a Wall also functions as one of the tests for QTY’s adaptation of Inventing the Future by Nick Srnicek and Alex Williams. In a final reversal, perhaps the future comes before the present. For the present to become present to itself an idea of the future must come first.
4. One idea of the future is a universal basic income within a post-work world of full automation. In the same way cinema freed painting from realism so painters could focus on abstraction, full automation would allow humans to detach themselves from survival and focus on new forms of synthetic freedom.
5. If our social fabric is luxurious, it is made in the luxury of free time.
6. “Art is that by which forms become style. Style is human, so art is that by which forms become human.” Style can be revised, and thus so can our concept of the human.
7. A cinema of the future will fashion an inhuman form of ‘montage’.
Enjoy these prodigious visuals. You’ll thank me later.